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Sarah Demus is a recent graduate from Mississippi State University, having earned her BFA with a concentration in Graphic Design. She is from Jackson, Mississippi, and resides in Starkville, Mississippi.
She believes in bringing a multidisciplinary approach to creative problem solving, blending fine art principles with modern design practices. Through design, Sarah aims to tell beautiful stories that serve not only an aesthetic purpose but also a functional role in communities.
Her fine art work ranges from traditional portraiture to abstract mixed media pieces, often exploring themes of self-discovery and family.
In this campaign the headline “Abracadabra! Tide!” was chosen to highlight the magical effect of the Tide stain remover stick on clothing. It not only captures the audience’s attention but also adds a playful, energetic tone to Tide’s marketing.
A collaborative reimagining of Chicken! by Scott Almes, transforming its name, branding, packaging, and instructions. This metamorphosis-themed game takes players from tadpole to frog with a fresh visual identity.
View Point lets TV and movie fans track, rate, and discuss content while connecting with a like-minded community. Features like watchlists, recommendations, and gamification make it a fun, all-in-one hub for entertainment.
This interactive calendar is designed for adults eager to enhance their origami skills while exploring fascinating animals. Monthly step-by-step tutorials progress from simple to complex designs.
BLISS Hair Company
Brand Identity, Digital Fabrication, and Scupltural Design
BLISS Hair Company merges packaging design and sculpture to celebrate hair care. Using metalwork, digital fabrication, and soft branding, it highlights the craftsmanship, time, and natural origins of Black hair care products.
A collaborative project showcasing four print ads, designed for creatives seeking vibrant and affordable solutions. The headline “A World Of Your Creation” suggests that with simple tools like paper and a little imagination, the possibilities can be endless.